Lecture: A Few Notes on the "McLuhan Remix"

Before reading this lecture, you should read the earlier lecture “‘The Medium Is the Remix’: Writing and Remix Culture.” I wanted us to look at Jamie O’Neil’s “McLuhan Remix,” which consists of the prologue, “The Medium Is the Mix,” and the epilogue, because they help us examine the idea of remix culture from within a context […]

Lecture: "The Medium Is the Mix": Writing and Remix Culture

One of the epigraphs to this week’s schedule is a quote from Paul Miller’s “Sound Unbound” interview, in which he identifies what he calls “new kinds of literacy,” what we might simply refer to as remix or remix culture, a sensibility encapsulated in Apple’s Feb. 2001 ad slogan “Rip. Mix. Burn.”:1 “Take a Wikipedia page […]

Sample Reading Response Posts

As you get ready to write your Reading Response post for this week, I thought I would share with you some of my favorite posts from last week. Each makes use of one or more of the week’s readings to think through ideas and they do so by making specific reference to the texts we’ve […]

Lecture: On “An Algorithmic Criticism”

Stephen Ramsay’s Reading Machines: Toward an Algorithmic Criticism is the hardest text we’ll engage this term, and the first chapter, “An Algorithmic Criticism,” is likely to be the most difficult thing we read. That said, there’s much to learn here, and if your eyes glazed over at the first half of the chapter, it’s worth […]

Lecture: On "The Revenge of the Text"

Coding and Decoding of Texts Early on in his essay “Revenge of the Text,” Kenneth Goldsmith asks us to compare the alphanumeric code of a JPEG  with Charles Bernstein’s poem “Lift Off,” samples from Ezra Pound’s Cantos and James Joyce’s Finnegan’s Wake, and and the hex code of Wikipedia’s flavicon with the number poems of […]