Lecture: A Few Notes on the "McLuhan Remix"

Before reading this lecture, you should read the earlier lecture “‘The Medium Is the Remix’: Writing and Remix Culture.” I wanted us to look at Jamie O’Neil’s “McLuhan Remix,” which consists of the prologue, “The Medium Is the Mix,” and the epilogue, because they help us examine the idea of remix culture from within a context […]

Lecture: "The Medium Is the Mix": Writing and Remix Culture

One of the epigraphs to this week’s schedule is a quote from Paul Miller’s “Sound Unbound” interview, in which he identifies what he calls “new kinds of literacy,” what we might simply refer to as remix or remix culture, a sensibility encapsulated in Apple’s Feb. 2001 ad slogan “Rip. Mix. Burn.”:1 “Take a Wikipedia page […]

Sample Reading Response Posts

As you get ready to write your Reading Response post for this week, I thought I would share with you some of my favorite posts from last week. Each makes use of one or more of the week’s readings to think through ideas and they do so by making specific reference to the texts we’ve […]

Lecture: On “An Algorithmic Criticism”

Stephen Ramsay’s Reading Machines: Toward an Algorithmic Criticism is the hardest text we’ll engage this term, and the first chapter, “An Algorithmic Criticism,” is likely to be the most difficult thing we read. That said, there’s much to learn here, and if your eyes glazed over at the first half of the chapter, it’s worth […]

Lecture: On "The Revenge of the Text"

Coding and Decoding of Texts Early on in his essay “Revenge of the Text,” Kenneth Goldsmith asks us to compare the alphanumeric code of a JPEG  with Charles Bernstein’s poem “Lift Off,” samples from Ezra Pound’s Cantos and James Joyce’s Finnegan’s Wake, and and the hex code of Wikipedia’s flavicon with the number poems of […]

Lecture: Electronic Scholarly Editions and Digital Scholarly Editing

While Jerome McGann’s 1995 “The Rationale for HyperText” gave us a future-looking view of the possibilities hypertext/hypermedia might offer for the future of scholarly editing, Kenneth Price’s 2008 “Electronic Scholarly Editions” and Susan Schreibman’s even more recent “Digital Scholarly Editing” give us the view from our present – McGann’s future – looking back at what […]

Lecture: Landow's Hypertext

On Hypertext While we’re all familiar with the concept and function of hypertext here in the year 2014,1 back when George Landow’s Hypertext: The Convergence of Contemporary Critical Theory and Technology was first published in 1992 this was not the case. The first web browser was invented in 1990, and Mosaic, the first widely-used web browser […]

Lecture: McGann's "The Rationale of HyperText"

On “The Rationale of HyperText” Originally published online in 1995, Jerome McGann’s “The Rationale of HyperText” is an argument for the use of hypertext/hypermedia as a tool for textual scholarship (see also), especially textual criticism and the creation of scholarly editions. McGann begins his argument with the section “The Book as a Machine of Knowledge” in which he discusses the […]

Resource for Electronic Scholarly Editions

As we look at electronic scholarly editions, you might want to take a look at the online journal Scholarly Editing. Not only will you find a number of recent articles on scholarly editing, each issue of Scholarly Editing include a number of electronic scholarly editions. You can find all 10 scholarly editions published in issues […]

Lecture: Why I Teach The Medium Is the Massage

The following is a revised version of a blog post I wrote on July 16, 2010. While it wasn’t my intention to explain why I believe teaching The Medium Is the Massage is so important, as I assayed1 the subject, I found myself ending up doing just that. From the July 16, 2010 Inside Higher Ed‘s […]